Sony Affordable SxS-1 cards & Low-Cost Memory Stick Adapter for XDCAM EX Cameras

Sony’s innovative XDCAM EX professional product range is specifically designed to exploit the ultimate high speed performance and reliability of SxS PRO and SxS-1 media. However, SxS media is a professional format and not available from retail outlets, so in situations in the field where additional media is required or for cost-conscious users, where this ultimate performance is less important, Sony have developed the MEAD-MS01 adaptor to enable the use of consumer Memory Stick media.

The MEAD-MS01 adaptor is the same shape as SxS memory cards so as to fit within the media slots on XDCAM EX camcorders, with no protrusions, allowing the media cover to be in place during shooting. The adaptor can accept one high speed Memory Stick which simply slots inside.

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Sony’s press conference at Inter BEE 2009 just kicked off in Tokyo reveals new professional camcorder that features Sony’s market-leading G-lens, Exmor sensor and AVCHD recording…

Announced on November 18th, Sony’s new NXCAM™ family brand offers class-leading, professional performance for AVCHD™ technology.

“Sony has gained great momentum in the broadcast file-based camcorder market with the XDCAM EX range complementing developments with the existing HDV range migrating to a hybrid file-based/tape format,” said Bill Drummond, Senior Product Marketing Manager, Sony Europe. “Building on this success, now is the right time to productise an entry-level memory based camcorder utilizing the latest AVCHD technology with low-cost consumer memory cards. Coupled with the latest innovations in lens and sensor design, this will offer outstanding picture performance to professional markets such as event videography or corporate video production.”

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